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2025.11.27

“有种被人气团体邀请的感觉”
丰田会长在德国荣获汽车奖项

11月18日,在德国柏林举行了“金方向盘奖”(Das Goldene Lenkrad/The Golden Steering Wheel,GSW)颁奖典礼,丰田章男会长荣获“Lifetime Achieving Award(终身成就奖)”。

“如果日本也能像德国那样,将汽车奉为本国文化并毫不犹豫地宣之于口,那我们该有多么高兴。”

丰田会长在就任日本自动车会议所(Automobile Business & Culture Association of Japan,ABAJ)会长时曾有此言。他对汽车历史底蕴深厚的欧洲及德国怀有特殊的感情。那么,他又是如何看待此次获奖的呢?

何为金方向盘奖?

金方向盘奖创立于1976年,是欧洲最负盛名的汽车奖项之一,由德国汽车专业杂志《Auto Bild》和画报周刊《Bild am Sonntag》共同主办。

每年获奖的车型均依据驾驶动态*、互联性、设计、成本等维度评选产生。2025年设立了8个类别奖和4个特别奖,但遗憾的是,未有日本车型获奖。

*驾驶动态:主要指车辆“行驶、转向、制动”方面的基础性能。

顺带一提,在近年来的丰田及雷克萨斯车型中,GR YARIS(2021年,获评3.5万欧元以下最佳车型)、UX300e(2020年,最佳创新奖)、GR Supra(2019年,跑车类别奖)都曾荣膺该奖。

个人奖项则会授予在汽车业界功绩卓著的人物。与车型奖不同,该奖项为非定期颁发。

上图为颁发给GSW获奖者的奖杯,其造型是一个金光闪闪的方向盘。

历届获奖者中不乏亨利·福特(1983年获奖)、迈克尔·舒马赫(1993年获奖)等行业巨擘。在BEV(纯电动车)普及领域扮演先驱角色的埃隆·马斯克也于2014年获此殊荣。

此次,丰田会长之所以获选,是基于其“自2009年就任丰田社长以来,不仅克服了产品召回等重重挑战,成功引领丰田汽车公司的发展,更在全球范围内推动整个汽车产业前进,同时为汽车运动事业作出卓越贡献”的非凡业绩。

在颁奖典礼上,他被这样评价:“他体内流淌着汽油般炽热的激情,同时还作为赛车手活跃在赛场上。在汽车领域,他堪称活着的传奇。”

由于行程安排冲突,丰田会长未能亲自出席颁奖典礼,但他寄去了视频致辞。奖杯由TOYOTA GAZOO Racing World Rally Team的塞巴斯蒂安·奥吉尔车手代领。

开场白就到这里,接下来为大家播放丰田会长得知获奖后的喜悦心声。

梦想成真的瞬间

丰田会长

Ladies and Gentlemen, I deeply regret that I cannot be with you to receive this award in person.

诸位来宾,非常遗憾,我未能在现场亲自领取这个奖项。

It is a tremendous honor to be given a lifetime achievement award by members of the European automotive industry. Honestly, I feel like I'm back in high school and I just got asked to hang out with the cool kids! That's how big a deal this is to me!

能够获得欧洲汽车业界颁发的终身成就奖,对我而言是至高无上的荣誉。这种感觉,就像高中时代被邀请加入“人气团体”一样激动。这对我来说,确实是意义非凡的大事。

But seriously, I have loved cars for as long as I can remember. As a little kid, the only thing I ever wanted to be when I grew up was a taxi driver.

坦诚地说,自我记事起就深爱着汽车。在童年时期,我唯一想要当的就是一名“出租车司机”。

My dream didn't exactly come true but pretty close.

虽然这个梦想未能完全实现,但也算是相当接近了。

And this award is honestly another dream come true for me.

而此次获奖,对我而言无疑是又一个梦想成真的时刻。

Toyota is about to celebrate its 100th year anniversary, not as a car company, but as the inventor of the world's first automatic loom.

丰田即将迎来创业100周年——并非作为汽车制造商,而是作为发明了世界上第一台自动织机的企业。

That's right, we began by weaving fabric and it would be my grandfather Kiichiro, who would have the courage to roll the dice and turn our family business into Japan's first automotive manufacturer.

是的,我们始于纺织业。是我的祖父喜一郎勇于开拓,将家族企业转型为日本首家汽车制造商。

Little did he know then, how well it would work out.

当时他恐怕未曾预料,这个决定将会带来何等辉煌的成就。

Years later, when I became president of Toyota, I decided that if I really wanted to improve our cars, I needed to improve my skills as a driver.

后来当我出任丰田社长时,我坚信:“若想真正提升汽车品质,必须首先精进自己的驾驶技术。”

I wasn't an engineer, but I wanted to be able to understand our cars well enough to communicate with them.

虽非技术人员出身,但我渴望深入理解汽车,实现与它们的深度对话。

I began training with Toyota's master driver who brought me to Nürburgring for the very first time in 2007.

在丰田的Master Driver(首席试车手)的指导下,2007年我首次踏上了纽博格林。

It was love at first sight.

这堪称一见钟情。

The sounds… the smells… the schnitzel! And most of all… the cars… those beautiful, fantastic German cars!

发动机的轰鸣声、赛道的味道、德式炸肉排......最重要的是那些精美绝伦的德国车!

I remember being a little embarrassed about the fact that here I was, at the world-famous Nürburgring driving a used Toyota Supra.

当时驾驶着二手丰田Supra驰骋在这条世界知名的赛道上,我内心还略感惭愧。

驾驶Supra学习车技的丰田会长(右)。身旁站着的是曾指导丰田会长驾驶的Master Driver成濑弘先生(已故)。

I also remember that during my very first lap around the green hell as these powerful European cars sped past me, I thought two things…

而在首次挑战这个“绿色地狱”时,当无数欧洲高性能车接连超越我的瞬间,两个念头涌上心头。

one, am I going to die? and two I really need to come back here with a better car!

第一:“我会不会死?”

第二:“我一定要造出更好的汽车,再回到这里!”

So the next year, I returned with the prototype of the Lexus LFA.And I've been coming back to Nürburgring ever since in my role as Master Driver for Toyota and Lexus.

次年,我带着雷克萨斯LFA的原型车,再次回到了纽博格林。从那以后,我作为丰田与雷克萨斯的Master Driver(首席试车手),我每年都会回到这里。

To me, it's my home away from home.

对我而言,这里是我的“第二故乡”。

What we've learned by racing at Nürburgring has greatly influenced all of our products, and I'm especially proud of our GAZOO Racing brand of performance vehicles.

在纽博格林赛道上的比赛所获得的经验与心得,对我们所有产品都产生了深远影响。而其中最具代表性的,正是GAZOO Racing品牌的高性能车型,这是我们引以为傲的成果。

But here's what I'm equally proud of the opportunity to be part of this amazing industry and the opportunity to work with so many amazing partners like Mercedes, Daimler Truck, and BMW.

而同样让我引以为傲的,是能成为汽车这一伟大产业的一员,并有机会与梅赛德斯、戴姆勒卡车、BMW等优秀的伙伴们一同合作共事。

I think we can all agree, that this is a challenging time for our industry and I believe we need to reach out to each other and work together, now more than ever. I believe we have a responsibility to use our collective resources to help make people's lives better.

当下,我们整个汽车产业正面临前所未有的严峻挑战。因此,我坚信,如今正是我们彼此携手、相互协作的关键时刻。我们有责任,运用手中所拥有的一切资源,让人们的生活变得更加美好。

As Toyota looks to the future to new forms of mobility, one thing that will never change is our love of cars.

在丰田迈向未来、不断探索全新移动出行方式的过程中,有一件事始终不会改变——那就是我们对汽车的热爱。

I'm deeply humbled to receive this award, and I wanted to thank Mathias Dopfner, the organizers and the jury for recognizing not just the cars that we build, but the dedication and passion that I share with the 383,000 members of our Toyota team around the world.

能够获得这个奖项,我由衷感到无比光荣。在此,我要向Mathias Dopfner先生*,以及主办方、各位评审委员致以最诚挚的感谢。感谢你们不仅肯定了我们制造的汽车,更肯定了遍布全球约38万3000名丰田团队成员所共同拥有的奉献精神与热忱,再次致以诚挚的谢意。

*Mathias Dopfner:德国大型媒体集团“阿克塞尔·施普林格(Axel Springer)”的首席执行官,《Auto Bild》《Bild am Sonntag》均属该集团旗下。

And finally, I would like to thank our customers. They are the ones who truly inspire us, and without them, I wouldn't be standing here today.

最后,我要向我们的顾客致以最深的感谢。正是你们,始终给予我们源源不断的灵感。没有你们,我今天也不可能站在这里。

So, once again, thank you for this honor and I hope to see all of you at next year's 24 hours at Nürburgring!

再次真诚地感谢大家授予我这一殊荣。我非常期待,在明年的纽博格林24小时耐力赛上与各位再次相见!

Because personally, I wouldn't miss it for the world! Thank you very much!

对我来说,这是无论如何都不想错过的机会!感谢大家!

2007年,丰田章男驾驶一辆二手ALTEZZA参加了纽博格林24小时耐力赛。面对一辆又一辆飞驰而过的欧洲高性能汽车,他只能目送它们远去,心中却默默立下誓言:“我一定要造出更好的汽车,再回到这里!”

时隔18年,丰田会长笑着说道:“感觉就像是,高中时期被校园里的人气团队邀请:‘要不要加入我们?’那种心情。”也许,那份多年来积压在心中的不甘,终于稍稍得到了释怀。

2026年,重返德国纽博格林赛道的丰田会长,将展现出怎样新的姿态?让我们拭目以待。

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丰田章男会长于11月18日,荣获了欧洲最负盛名的汽车奖项之一——“金方向盘奖”。本期时报将与大家分享他的喜悦。
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